Questions On Online Analytical Processing - 1226 Words

CHAPTER 3 On-Line Analytical Processing Online Analytical Processing (OLAP) applications and tools are those that are designed to ask â€Å"complex queries of large multidimensional collections of data.† OLAP is used for data mining, as well as the discovery of undiscerned relationship between data items. Since not all transactional data is needed for trend analysis, the OLAP database doesn’t have to be as large as a data warehouse. With the use of Open Database Connectivity (ODBC), data can be imported from existing relational databases to create a multidimensional database for OLAP. The Need for OLAP: What drives the OLAP system is the multidimensional nature of the business problem. These problems are characterized by retrieving a very†¦show more content†¦The OLAP Guidelines: Dr. E.F. Codd the â€Å"father† of the relational database model, created a list of rules or yardstick needed to measure any set of OLAP systems. Users should priorities these rules according to their needs to match their business requirements. These rules are: 1) Multidimensional Conceptual View: The OLAP system should provide an appropriate multidimensional data model that matches the business problems as well as its requirements. 2) Transparency: The OLAP tool should be transparent to users. These transparency helps to improve efficiency and productivity of users by providing them with the front-end tools that are familiar to them. 3) Accessibility: The OLAP tool should only provide access to data needed to perform a specific analysis. 4) Consistent Reporting Performance: Its important to ensure that users doesn’t experience any form of degradation in performance due to increase in the size of database. 5) Client/server Architecture: The OLAP system should use the client server architecture to ensure optimum performance, flexibility, adaptability and interoperability. 6) Generic Dimensionality: The OLAP tool should ensure that the data dimensions entering should be equivalent to both the structure and operation capabilities. 7) Dynamic Sparse Matrix Handling: The OLAP too should be able to manage the sparse matrix that is, the system should be able to deduce the distribution of data and adjust the storage so as to achieve and

Marketing homework word Free Essays

Western is a loyal customer of Egan for 63 years. It was the more important customer. But, these last few years, because of the financial crisis in the European Union, and here more precisely in the United Kingdom, Western company has only half of the normal activity. We will write a custom essay sample on Marketing homework word or any similar topic only for you Order Now That decreasing amount of work implies financial issues, and Egan is loosing money when they work with Western. Before evaluations the relevance to continue business with Western, we must sake into account that a loyal customer is a relationship very hard to build in the business world, and It can take several years to find and to build a loyal relationship with a new customer. We have to split the responsibilities of the bad economic situation of the company between Westerly’s faults and environment’s faults. Taking a decision about an old loyal customer means to be sure that all the details of the strategies of the two companies have been understood. Egan Sons is not a company with a good economic situation in long term because its strategy has a robber because the administration of the society is too traditional. These problems were highlighted by the emergence of new competitors. If Egan wants to be shown like an interesting society in long terms benefits, they will have to adapt their strategy to all the recent changes. The external environment are also Important to consider If we want to have a precise idea of the responsibilities of this situation. Egan has to do something because several extern competitors threaten the society benefits. Indeed, Chinese impasses highlighted the lack of adaptability of the firm. Furthermore, the external environment in united Kingdom is really bleak and businesses are slowing or falling down. This environment can explain a part of the economic problems of Western, but that doesn’t excuse all of the bad issues of this company. The external environment, the financial crisis, the increasing of the competition, raise an other important obstacle for the future of the firm Egan without Western. Indeed, If this Important and loyal customer Is dropped, that will be really official to find a trustful and loyal supplier with a good financial situation. Egan will have to decrease Its production if they want to avoid that the costs become higher than the revenues. One or two months. The negotiations with Western must treat of the strategy of the firm. Tommy should explain clearly the situation of the relationship between the two companies and state that or Steve and Western radically change their strategy or they will no longer be a customer of Egan. Even if they change their strategy, decisions will make a long mime to have some effects. On the loyalty ladder, Western is on the top of the loyal customers. Egan has to change the type of customer of Western. Before, Western was a privileged customer with special benefits but with the current situation, it cannot continue anymore. Western must become a discount customer with less advantages in order to balance the losses and the benefits of the two companies. That will be a problem for Western because they have already financial problems and if they become Just a discount customer of one of their best appliers, their profitability will be really affected. The administration will have, after the change of strategy, to change the organization in order to create short term benefits. A reconstruction of the firm must be studied and an audit of all the suppliers and customers must be done so the costs will be minimized and the products standardized. It is highly recommended that Tommy waits to see the effects of all the different effects of the changes on long term, strategy, and on short term, organization, before to drop this customer. How to cite Marketing homework word, Essays

A Chapter of My Life free essay sample

Give us a brief chapter of your autobiography. Rebecca S. F. was born to the strains of Pachelbel’s Canon in D. Her mother, a musician, thought the music would calm her newborn. She was wrong. For the first five years of her life, Rebecca was a terror. Granted, a cute, curly-topped terror with huge brown eyes and a dimple, but a terror nonetheless. She was well known to the staff at the hospital where she was born, due to her many trips to receive stitches, casts, and other life-saving measures. There was the time she climbed up a bookcase only to have it fall and pin her to the floor, and the time she fell through the neighbor’s porch stairs and landed in their garbage can and, of course, the time she broke her arm chasing a boy who called her brother a name. When she was three, her father’s job transferred him to Germany. We will write a custom essay sample on A Chapter of My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Over the waters Rebecca and her family went. German kindergarten was a horse of a different color, primarily because of the language. It was frustrating when boys didn’t understand commands such as â€Å"Stop throwing sand on the slide!† and only responded â€Å"Wass? Wass?† But there were cultural differences, too. For example, almost everyone in kindergarten got a nasenbluten a nosebleed. Try as she might, Rebecca couldn’t make her nose bleed and therefore considered herself something of an outcast. She learned many critical lessons in Germany despite her healthy olfactory system. Some were common sense: a light bulb that’s on actually burns and one shouldn’t touch it. It’s not easy to teach someone a different language, and one shouldn’t be angry with one’s best friend for not being able to remember that apfel is â€Å"apple† in English. The most valuable lesson, however, concerned manners. As noted, Rebecca was a terror. The sort of terror they make movies about, who drives away babysitters in droves until Julie Andrews slides up the banister and sets everything straight. Rebecca had her own personal Julie Andrews, minus the chalk pictures. Her name was Ulrika and she was a bona fide Swedish au pair. She wasn’t like Rebecca’s previous nannies, whom Rebecca could tie around her little finger. Ulrika put her foot down and although the lesson was hard at first, Rebecca became used to the idea that not everyone was put on this earth for her own amusement. By the time her family moved back to the United States with a baby brother in tow, five-year-old Rebecca was quite different from the girl she’d been. For one, she spoke German fluently. And, she was beginning to enter a new stage in her life: her Shy Stage. No longer was she stubborn Princeska Balinka (Princess Dimple, as a woman in Czechoslovakia called her). She was now bespectacled Becca Bug, so dubbed because of her sudden devotion to the written word. She maintained this devotion with an almost religious passion, neglecting the social circles of the lunchroom for the social circles of Little Women. When her worried teacher forbade her from reading during recess, she snuck books outside. Middle school brought a number of changes. Rebecca was now conscious of the social scene, painfully so. She went through an embarrassing-to-recall period of trying to â€Å"fit in.† Thankfully, her time of too much make-up and misguided flirtations was short, and she moved on to bigger and better things. Namely, becoming her own person. Once in high school, Rebecca realized the delightful anonymity that comes with being a freshman. She joined the marching band and German club, both of which helped her establish a small circle of friends. But in the spring of 2003, she made the difficult transfer to a new high school to take advantage of its exceptional fine arts and humanities departments. Starting a new school as a sophomore was hard. Re-becca participated in the nationally recognized marching band, an experience of a lifetime. Her first semester was eaten up by practices, football games and competition, and though she did manage to squeeze in a few club meetings and the occasional social outing, her real time constraint was her church. Rebecca’s active participation in choir, drama, dance, childcare and worship had always been a source of strength and comfort, but with no time to be strengthened or comforted, her sophomore year was less than ideal. Therefore, she made another difficult decision and dropped band, a blessing in disguise. Now she was free to attend the Sewanee Young Writers Conference that summer instead of band camp, which refocused her attention to her current passion: creative writing. Now, as a senior, Rebecca couldn’t be happier and is taking AP Literature, an independent study in creative writing, German and a class where she helps children who have difficulty reading. She has a fantastic group of friends and time to be active in her church and pursue her interests. Best of all, she’s in the process of determining the next chapter of her life: College.

Sms Facility to Gpf Subscribers/Pensioners Essay Example

Sms Facility to Gpf Subscribers/Pensioners Paper Office of The Principal Accountant General (AE) Andhra Pradesh, Hyderabad SMS facility to GPF subscribers/Pensioners Highlights of the facility: ? Monthly alerts on GPF subscriptions, withdrawals, missing credits etc ? Information about annual GPF slips dispatch ? GPF Final withdrawal application status (received/ finalized/ returned etc) ? Pension application status (received/ finalized/ returned etc) Who can avail the facility: ? Government employees whose GPF accounts are being maintained by PAG office (except class-IV employees, ZP teachers etc) ? Pensioners whose pension cases are being finalized by AG Procedure to register the mobile number to avail the facility: Through ? Dial 040-23231212 to access the IVRS facility IVRS GPF subscribers: ? Provide the GPF number allotted by AG ? When prompted, Dial ‘0’ to register the mobile number ? Enter the mobile number ? System will spell the number entered. ? Confirm the correctness of the mobile number when prompted by the system. ? System prompts the acceptance of the mobile number. Pensioners: ? Dial IVRS number provided by AG office. ? When prompted, Dial ‘4’ to register the mobile number ? Enter the mobile number ? System will spell the number entered. ? Confirm the correctness of the mobile number when prompted by the system. System prompts the acceptance of the mobile number. Through GPF subscribers: web site ? Go to www. agap. cag. gov. in/SlipsGpf. aspx ? Enter the Series and Account No and press ‘Go’ Button ? Enter the ‘Employee ID’ allotted by Treasury, Date of Birth, Mobile number, e-mail ID etc and press the ‘update’ button. Through GPF subscribers: SMS ? Send an SMS to 56070 in the following format from the mobile number to be registered. ? AGHYD ? Date of birth should be in DDMMYYYY format. Example for format ‘AGHYD 1234567 25011960 GA 123456’. Pensioners: ? Send an SMS to 56070 in the following format. ? AGHYD ? Date of birth should be in DDMMYYYY format. ? IVRS No is a 10 digit number given by AG office ? Example for format ‘AGHYD 1234567 25011960 0123456789’. Notes ? Pension IVRS No is available at the following link on the web : http://www. agap. cag. gov. in/pagae/Pensions/regcases. pdf ? DDO’s must furnish their employee ID Mobile Numbers while forwarding Pension/GPF-F. W. proposals and ensure that employee ID and Mobile Number of the Pensioner are also furnished. We will write a custom essay sample on Sms Facility to Gpf Subscribers/Pensioners specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sms Facility to Gpf Subscribers/Pensioners specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sms Facility to Gpf Subscribers/Pensioners specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Radon1 essays

Radon1 essays Radon is earths only naturally produced radioactive gas. It comes from the breakdown of uranium in soil, rock, and water. Radon has no odor, no taste, and can not be seen. When it comes indoors it can become a health hazard. Radon can enter your house through cracks and openings in the foundation, floor, and walls. Radon decays and is inhaled into the lungs. The energy released can damage the DNA in lungs and can cause cancer. I think that a law making it illegal to sell a home containing radon in the basement would be a good idea. Radon is estimated to cause thousands of cancer deaths each year in the US. On a graph I saw on the Internet there was the amounts of deaths in drunk driving, radon, drowning, fires, and air planes crashes. Radon had the second highest amount of deaths a year, right after drunk driving. The Surgeon General has a warning that radon is the second leading cause of lung cancer in the US today. The only way you can detect that you have radon coming into your house is by testing it. EPA and Surgeon General recommend testing all homes below the third floor for radon. If radon is found in your home it can be fixed. Nearly one out of every fifteen homes in the US is estimated to have high radon levels. High radon levels have been found in every state. The levels of radon can vary widely from homes in the same neighborhood. The average person in the US gets more radiation dose from the exposure to indoor radon than from any other source of natural or man made radiation, according to the National Council on Radiation Protection and Measurements. Radon is classified as a Class A human cancinogen. Many underground miners have cancer or end up with cancer. This is from the close exposure to radon. The EPA action level of radon is 4pCi/L. that are belived to be the same exposure to radon as miners. The National Cancer Institute believes that 10% of lung cancer deaths in the US could be due to indo ...

Access to E-Mail Essay Example for Free

Access to E-Mail Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? Traditionally, the standard of evaluation an administrative law judge might use when determining the importance of an error was the question of intent. If the person committing the error had no intent to cause harm, the additional evidence provided to the law enforcement agency would likely remain inadmissible, but there would be no penalties to either the provider of the information or the law enforcement agency receiving it. In fact, in not too ancient American history, the extra information would have been viewed as a bonus for the law enforcement agency and the discussion would have stopped there. However, in more recent cases, the court has placed a new set of restrictions and responsibilities on the law enforcement agency, possibly to the detriment of law enforcement. The best example of this new anti-law enforcement attitude is evidenced in Eric Lichtblau’s New York Times article â€Å"F. B. I. Gained Unauthorized Access to E-Mail†. The article firmly places the blame for the mistake on the internet provider and yet expects the FBI to correct the mistake. â€Å"Marcia Hofmann, a lawyer for the privacy foundation, said the episode raised troubling questions about the technical and policy controls that the F. B. I. had in place to guard against civil liberties abuses. â€Å"How do we know what the F. B. I. does with all these documents when a problem like this comes up? † Ms. Hofmann asked. † (Lichtblau, 2008). The author likens the mistake to the FBI receiving a warrant to search one apartment and the landlord mistakenly giving them the keys to the whole building, but the problem with that analysis is that in this case, the FBI did not immediately know it had been given a master set of keys. Perhaps more appropriately would be to say that the FBI had permission to search a single book in the library and the librarian provided them with every book in the library. Somehow, privacy activists are claiming that the FBI must have a policy in place to prevent the mistake in the first place and clean it up when it does happen. Hofmann specifically questions how the FBI was disposing of the documents and there is a legitimate question there; however, the article misses the point and creates an administrative law nightmare for the bureau and subsequently for all law enforcement agencies. By implying that the FBI is somehow responsible for the manner in which other comply with search warrants, the newspaper article is promoting a significant shift in the administration of the law. Instead of simply asking law enforcement to be able to investigate crime and enforce that aspect of the law, we are asking them to act as administrators of the law as well. Though the title law enforcement does imply that they should be responsible for the administration of court orders including warrants, this new approach seems to blur the line between the court and the investigating agency, making it that much more difficult for the investigators to do their jobs. In the American tradition, with common law as its backing, law enforcement traditionally has served to enforce the compliance with administrative orders (like search warrants) only when the person responding to the warrant has refused to comply with the court’s orders. Now, with issues like the one discussed in this article, it appears that the focus may be changing and law enforcement may be charged with determining how well the respondent complies with the warrant as well. Though this initially will mean more work for the agency, as in this example, the FBI would need to ascertain that it received only the information in the search warrant, this could spell problems for civil rights down the road. If the law enforcement agency is now defining the degree of compliance with a search warrant, it is completely plausible that a future agency could demand more information than the warrant initially authorized and with the right judge, could justify whatever actions they took to get the information. The erosion of individual rights begins when we move away from judicial review of search warrant compliance and place it in the hands of law enforcement. Works Cited Lichtblau, Eric. â€Å"F. B. I. Gained Unauthorized Access to E-Mail†, New York Times, February 18, 2008. Available at: http://www. nytimes. com/2008/02/17/washington/17fisa. html? ex=1203829200&en=58b05e0425027b1b&ei=5123&partner=BREITBART, Accessed march 5, 2008. Access to E-Mail. (2016, Nov 21).

Automobile Accidents Research Paper Example | Topics and Well Written Essays - 1250 words

Automobile Accidents - Research Paper Example Automobile drivers and other stakeholders who are part of automobile accidents can take control of internal factors to decrease the rate of automobile accidents. The reasons due to which automobile accidents are caused include substance abuse, cultural factors, use of mobile phone, personality traits and experience. It is most commonly believed that when individuals are under the influence of substances such as alcohol or drugs, they tend to loose control over their vehicle and cause accidents. Several accidents throughout the world are linked with alcoholism. A study was conducted by Richer and other researchers to ensure whether driving under influence of cannabis results in automobile accidents or not (Richer, 2009). The literature review section of the research proved that various researches have stated that when a driver is under the influence of cannabis there are higher chances of automobile accidents as the driver looses his control over the vehicle. The study conducted by Richer was related to driving type and by those who abuse cannabis. The research proved that when drivers are under the influence of cannabis, they drive in a reckless manner and are negative state of emotion. This opinion has been countered by Guastello through his research in which he hypothesized that individuals w ho are addicted to alcohol and are heavy alcohol drinkers are mostly involved in road accidents even when they are not under the influence of alcohol (Guastello, 1987). The research took place for three years in which 1300 respondents who were at the undergraduate level of their education reported incidents of near missed accidents each week and a questionnaire was used to measure their level of alcohol and drug abuse. The research concluded that the hypothesis was null and there was no or miniature connection between use of drugs and alcohol and automobile accidents. As stated by WHO that the 70% of the deaths that take place throughout the

Romance without Finance Research Paper Example | Topics and Well Written Essays - 1250 words

Romance without Finance - Research Paper Example Though two princes sought Portia’s hand in marriage, their royalty and riches did not impress her, settling instead for Bassanio who did not have an impressive title or riches but pleasant character impressed her and they married (Smith 45-47). This play is reflected in current romantic relationships whereby some flourish without finances while others fail. Finances play a crucial role in romantic relationships, but they are not enough to sustain them. In society, Smalley (1997, p12) notes that the roles of men and women are well defined in family, and other social places. These roles are clear from ancient times and they are included in religious texts including the Bible, the Koran among others. Providing the family with security and other necessities is the role of man, while the woman is supposed to take care of the children and the husband (Smalley 17-21). According to Christian teachings, the man is the leader of the family responsible for making all decisions even witho ut consulting with his wife (Smalley 41). In this regard, a man is supposed to dedicate his efforts working to ensure that his wife and children are well provided, while the woman should dedicate her life doing domestic chores and taking care of the children. ... Men for instance are supposed to be aggressive and competitive while women are required to be submissive and loyal to their husbands. Consequently, men hold most leadership positions in the society while women are relegated to lower segments. For long period, women remained in the periphery of the society, due top lack of economic and political power. Because of the imbalance between the two sexes, women for long periods have remained completely dependant on their husbands in families and in relationships. Thus, the role of man as the sole provider is so entrenched that women expect men to provide them with emotional and material resources in romantic relationships (Bach 54-59) Many relationship experts contend that the current romantic relationships are based on the traditional roes of both sexes, whereby women are expected to be that helpless girl, waiting to be rescued by a handsome, armored prince (Smalley 53). In the current society, it is widely accepted for a woman to depend o n the husband for financial support, but if the woman is the one supporting the husband, it is considered that there is no romance in the relationship. In the modern society, the welfare of the women has changed dramatically from the traditional woman whose role was restricted to domestic work to powerful and more assertive individuals. Today, women hold prestigious positions, including head of states, chief executives of large multinational companies, and successful business owners among other influential positions in the society. While submission and humility characterized the traditional woman, many of them nowadays are competitive and risk takers who know exactly what they want in a relationship. In an ordinary family set up and in relationships,

The friendship that exists with Stephen and Keith Essay Example for Free

The friendship that exists with Stephen and Keith Essay In the first chapter of Michael Frayns novel Spies, amongst the limited amount of characters introduced, is Keith. The reader is given no background knowledge about him, only that Does he ever think about the things that happened that summer? meaning that Keith is a significant person as it is implied that he shared the narrators (revealed as Stephen in chapter 2) experience that particular, somewhat haunting summer. However in Chapter 2 a lot more information is given about Keith and details about the depth of friendship between Keith and Stephen begin to emerge. In Chapter 2, one of the first memories Stephen comes to is that of his house. in spite of the fact that its attached to No.3- the only semidetached pair in the Close, indicating that Stephen is somewhat the odd one out, when he says only, and almost uncomfortable about admitting to this. He then goes on to describe his ghastly neighbours who were even more shameful than his house, and how they brought us down with them., and he then goes on to expresses his distress about being attached to the undesirables. Also that he was still somewhat faintly embarrassed about it despite all the years that had past. Throughout this chapter, Stephen implies to the reader how his house was neglected, and never tended to, and this could easily link to his and his parents relationship with each other. Next, Stephen then describes how he doesnt need to open the front gate because its already, rotted drunkenly away from the top hinge, as he makes his way to Keiths house, however, once arriving there, he goes through the White wicket gate on its well oiled hinges and closes it carefully behind him. The keywords here are white suggesting purity (unlike the rot on Stephens gate), and carefully as Stephen obviously feels he should treat Keiths gate with respect, even if he has no regard for his own, as it has been so well maintained. Immediately the gates highlight the contrast between Keith and Stephen, however the contrast then grows as the reader is introduced to Keiths house, which is perceived as neat, flawless and perfection by Stephen. This is because Keiths house is exactly the opposite of Stephens, and the unlikely forming of friendship of these two boys is defiantly presented with the differences of lifestyle and houses. Another key point used in the presentation of friendship between Stephen and Keith is the boys appearance. Stephen is described as grubby, with one of his grey socks slipping down his leg into a thick concertina. The narrator (older Stephen) asks the rhetorical question What do I feel about him as I watch him now?, and then goes on to answer this himself claiming his appearance to be unsatisfactory. Keith is then bought into the story, and his appearance, like the houses, is the exact opposite of Stephen; His shirt, though, not to short, his shorts are not to long. Also he is described as neat compared to his unsatisfactory friend. However the most significant thing about the boys appearances is their uniform. The narrator describes how once seeing Keith, he no longer views himself as monochrome or slightly ashamed of his younger self. This is purely down to the fact that he can now see both their belts. The boys each have a different colour belt; Stephens being green whereas Keiths is yellow. The reader then learns why, as well as some more background information on Stephen and Keith. Were socially colour coded for ease of reference. Meaning that being green is the colours of a wrong school. This tells the reader that the boys do not go to school together, and Keith goes to a much higher rated school in the society around them. From this alone the reader can gain a better understanding of the social differences between the two boys, the houses also lead to the fact that Keith is a great deal wealthier than Stephen. Moving on to the games room in Keiths house, it is immediately clear of the presentation of the social differences once again, His playroom was well ordered as the rest of the house, from this we can once again confirm that Keith is a great deal better off than Stephen, All Keiths toys are his own. Not only this, but the reader can begin to figure out the boys individual personalities- Stephen is care-free and entirely not phased by his appearance, where as Keith is a very neat, and well organised personality. Once again, complete opposites, which is what the narrator wants to show to the reader. Not only do objects, and clothes define the differences in Stephens and Keiths relationship, but both their parents do as well. For example Keiths mum, is very similar to Keith as she takes pride in her appearance, she raises her perfectly plucked eyebrows. His father is also similar to the glamorised perfect family image that Stephen is creating, as he spends most of his time trimming, pruning, and perfecting things such as the garden. Not only this, but the relationship between parents and child seems to be quite strong, as they put the same amount of effort and love into their property and appearance as they do with Keith. He even has various pet names such as old chap or old bean, and his mother seem to always want to know what Keith is doing/ up to. But, when Stephen goes on to describe his family, once again, completely different, and the parents reflect their child, as Stephens dad is described to be unsatisfactory as Stephens, not only this, but his parents have no pet names for him, or seem to particularly care where he is going. The conflicting backgrounds of the boys dont seem to affect their relationship in the slightest. To summarise, although the author presents the boys to be of entirely different backgrounds, wealth, and social status, he makes it known to the reader that these are the foundations on which the boys friendship is built on. Being different to each other only draws them closer together. For instance, Keith calls the shots, but Stephen is still astonished and proud that Keith even wants to be his friend (as he is so ashamed of himself and his family) so doesnt feel resentful in the slightest, He was the officer corps in our two man army. I was the Other Ranks- and grateful to be so. Although Stephen may envy Keiths lifestyle, he certainly doesnt hold any judgement towards him, and is glad that he gets to share an experience of how the other half lives. Despite the various class/economical clashes, the boys are still great friends, and seem to follow suit that opposites do attract.

Analysis of Emily Brontes Wuthering Heights :: Wuthering Heights Essays

  In the novel Wuthering Heights, Emily Bronte, shows how different aspects of themes are presented for a reader’s consideration. Some of the important themes in Wuthering Heights are, revenge, spiritual feelings between main characters, obsession, selfishness, and responsibility.   Bronte mainly focuses on the spiritual feelings of her characters. The difference between the feeling that Catherine has for Heathcliff and the one she feels for Edgar is that Heathcliff is part of her nature, he is like her soul mate. While on the other hand Edgar is only part of her superficial love, and because she is attracted to Edgar and his love for her. It is the spiritual love rather than a physical love that brings Heathcliff and Catherine together.   Revenge is the most dominant theme in the book, although at the end Heathcliff abandons his plan for revenge. For Heathcliff revenge started when Hindley used to abuse him when they were younger. He started to hate him and wanted to seek revenge. After he came back from his journey he made Hindley’s life a living hell. Heathcliff got all of the property from gambling with Hindley. Heathcliff also wanted revenge on Edgar who married the woman Heathcliff loved. In the last chapter Heathcliff first believes that if he can avenge the death of Catherine that he will somehow grow closer to her. Though the exact opposite happens. When Heathcliff gives up his plan for revenge, he is then reunited with Catherine in external bliss.   Obsession played a big role on Heathcliff’s love for Catherine. After Catherine came back from the Lintons and Edgar used to pay her visits, Heathcliff would mark off the days that he came over to spend time with Catherine and the days that he did not come over, which would be the days she would spend time with Heathcliff. Also when Catherine moved to Thrushcross Grange, after she married Edgar Linton, Heathcliff would stand outside her window to watch her. Heathcliff was obsessed with the love he had for Catherine. He loved Catherine more than his own life. The two have a powerful emotional bond together, something Heathcliff never experienced with anyone else, being that no one else ever loved him, so he became obsessed with the one person he related to emotionally.   Selfishness was in everyone’s character in some way or other. It was first showed by Mr.Earnshaw   when he brought home Heathcliff and presented him to the family.

My Ideal Friend †Low Essay

My ideal friend is Frank. I’m sure Frank is my ideal friend because we have been friends for many years already. Since we were kids, Frank has always been there when I fell down from my bicycle, when I was scolded by my parents, and helped me chase away dogs that were chasing me whenever we walked to school. One day, when I was walking to school together with Frank, we were attacked by 2 stray dogs. Frank took a stick and hit one of the dogs on the nose and the other dog on its leg. I was afraid of dogs but Frank was brave. He was afraid too but he wanted to make sure that his friend was protected. I am not as brave as Frank and thanks to him, I learned that we have to be brave even though we are afraid of something. When I was in school, I was always being bullied by others because I was small. There was a boy called Rino that will always take my money and I did not tell anyone about this. Rino was much bigger than me and I was afraid he would beat me if I told anyone that he took my money. After 2 years, Frank saw Rino taking my money behind an empty class during recess and he pushed him away from me. He told him that if he saw him doing it again, he would tell the Principal about this. Since then, Rino never bullied me and my life in school became better. Now that we’re already seniors in this school, both Frank and I are involved in many activities and study groups. I managed to have many friends because of him and he has taught me many things about our subjects and school activities. I have become a better leader because of him and I have learned many skills from entering sports activities like hockey and rugby. Together, we managed to be selected for the state team and represented Sabah for hockey and played together in Kuala Lumpur. This is how Frank has improved me as an individual. All in all, Frank has never left my side and is still my best friend today. His character and attitude has made him an ideal friend to me. I will never have another friend like Frank and I admire his morals and how he always stands up for his friends even when he is scared. He is helpful and encourages others to be better and has made me his ideal friend too. (427 words)

Allegory in Lord of the Flies Essay

In William Golding’s Lord of the Flies, which is set during World War II, English school boys, escaping war in England, crash on a deserted tropical island. From the protected environment of boarding school, the boys are suddenly thrust into a situation where they must fend for themselves. In order to survive, the boys copy their country’s rule for a civilized life by electing a leader, Ralph. He promises order, discipline, and rules for the boys so that they form a small civilized society. This civilized society does not last. Struggling with Jack who wants to be the leader and the boys’ fears of the unknown, Ralph is unable to maintain control, and the boys fulfill Golding’s perspective that human nature is inherently negative as the boys become savages that brutally and viciously kill. Golding creates an allegory by using symbols to show his pessimistic view of human nature through the boys’ desire for civilization, their struggle against evil, and their descent into savagery. Golding develops the allegory using symbols of the boys’ desire for civilization. Leadership and reasoning are represented by the symbols of Ralph and the conch and Piggy and his glasses. Finding a conch on the beach, Ralph uses it to keep law and order or peace among the boys. â€Å"Ralph grasped the idea and hit the shell with air from his diaphragm. Immediately the thing sounded† (15). Blowing into the conch, Ralph assembles the boys for meetings. He uses the conch to promote fair play by passing it around so that each boy has the opportunity to speak freely and express himself. â€Å"I’ll give the conch to the next person to speak. He can hold it when he’s speaking† (39). Ralph represents the order that is necessary in a civilized society, and the conch is the means by which he establishes this order. In addition to establishing order, Ralph organizes the boys into separate groups like hunters, gatherers, and shelter makers to aid the survival of the group giving more evidence of his leadership abilities. Ralph delegates one responsibility to Jack making him in charge of the hunters. Although the boys would prefer to have fun and play games, they follow Ralph’s rules at first. This order is maintained until Ralph loses his leadership role to Jack. After providing, or bribing, the boys with juicy pig meat, Jack asks â€Å"’Who’ll join my tribe and have fun? ’† (211). This lure of enjoyment along with the promise of more food sways the boys to follow Jack. With the demise of Ralph’s leadership and under the leadership of Jack, the boys begin to turn towards savagery. From this point on, the change in the leadership brings with it the transformation of the boys from ordered society to savages. Through the downfall of Ralph’s leadership and the resulting descent into savagery, Golding is able to reveal how the dark side of human nature can prevail. Golding’s character Piggy portrays the voice of reasoning and logic and his glasses symbolize his wisdom. Ralph recognizes Piggy’s ability to think with clarity and soon depends upon him in his role as leader. Piggy’s idea to use the conch to assemble all the survivors leads to Ralph’s election as leader. Ralph uses Piggy’s ideas for building shelter and Piggy’s glasses to ignite the signal fire. â€Å"Ralph moved the lenses back and forth, this way and that, till a glossy white image of the declining sun lay on a piece of the rotten wood† (30). Golding shows his pessimistic view of human nature as Piggy, whose ideas and logical thoughts have been so important to the boys’ survival, becomes irrational. Once the voice of reason, Piggy refuses to accept his role in the death of Simon. The destruction and loss of his glasses destroys Piggy’s ability to see clearly and decreases his ability to influence the actions of the group. Upon an attack, Piggy, who once refused to believe in the beast, thinks Jack is the beast and cries out â€Å"’It’s come! ’ gasped Piggy. ‘It’s real! † (233). Piggy continues to believe the group of boys will respond to logic when he asks them if it is better to be like savages and kill or to have order and be rescued. The boys remain silent when Roger pushes a big rock on Piggy to kill him. â€Å"Piggy, saying nothing, with no time for even a grunt, traveled through the air sideways from the rock, turning over as he went† (255-256). With the death of Piggy, who was the icon of reasoning, Golding shows that the dark side of human nature triumphs over reasoning and rational thinking. Golding extends the allegory by exploring the boys’ struggle against evil with the beast symbolizing the boys’ fears of evil and Jack as the symbol of the lure of evil. At one of their first meetings, the boys discuss their predicament with optimism that they will soon be rescued, and until that time, they will enjoy the freedom of the island. One of the smallest boys is urged by his peers to come forward to speak and asks reluctantly what will be done about the beast. The others laugh at him until he describes the beast as a big, snakelike creature that comes in the dark wanting to eat him. Ralph tries to dismiss the boy’s ideas as merely a nightmare, but the crowd did not completely believe him. â€Å"The eyes that looked so intently at him were without humor† (44). This moment plants the seeds of fear in the boys’ hearts that will later unleash their inner savage. Ralph returns to the topic of the beast at another meeting in hopes of calming the worries that began with the littluns and spread throughout the group. At this meeting Jack takes the conch and attempts to convince the boys again that the beast is just in their imagination. â€Å"’The thing is – fear can’t hurt you any more than a dream’† (110). Even Piggy speaks up to say that there is nothing such as the beast to be afraid of in the forest until he has the realization: â€Å"’Unless we get frightened of people. ’† (113). Golding’s development of the boys’ fears using the beast shows the struggle of humans with their inner selves and the evil that lies within. Golding creates the character Jack as a catalyst for the allegory by his luring of the boys into the evilness of savagery. When Jack first attempts to kill a pig, he hesitates because he still belongs to the civilization he left when the plane crashed. The pause was only long enough for them to understand what an enormity the downward stroke would be† (35). At this point, Jack changes. He loses the sense of self that resists the lure of evil and begins his descent to his dark side. â€Å"He snatched his knife out of the sheath and slammed it into a tree trunk. Next time there would be no mercy† (35-36). Jack becomes obsessed with hunting and works to perfect his weapons and his stealth. Jack dons a mask that frees him from his self-consciousness and shame creating a new person ready to kill. Jack takes some boys with him and kills a pig. When they returned, all are chanting â€Å"’Kill the pig. Cut her throat. Spill her blood. ’† (90). Jack transforms the young boys from innocent children to violent killers. Golding uses Jack to lure the others to evil and awaken their inner savage instincts. Golding’s allegory is further developed by his description of the boys’ descent into savagery symbolized by the deaths of the pig and Piggy. Golding shows Roger’s descent into savagery when Roger, excited and blood thirsty, begins a brutal attack on the pig. He plunged his spear into the pig and â€Å"began to push down with all his weight. The spear moved forward inch by inch and the terrified squealing became a high pitched scream† (189). Roger’s sense of elation derived from killing the pig makes him want more blood. Roger delves deeper into savagery as he takes the life of a fellow human being. No longer killing just for survival, Roger finds satisfaction in the death of Piggy. â€Å"Roger, with a sense of delirious abandonment, leaned all his weight on the lever† (255). Crushing Piggy with the rock, Roger silences Piggy forever. With Piggy’s death, Roger has committed murder, the ultimate crime. Lord of the Flies is an allegorical novel in which Golding uses the symbols of the conch, Piggy’s glasses, the beast, Jack, and Roger to reveal his views that human nature is innately evil. Through the boys’ desire for civilization, their struggle against evil, and their descent into savagery, Golding portrays humankind as civilized only on the surface with evil lurking just beneath. As Piggy said â€Å"’What are we? Humans? Or animals? Or savages? ’† (122).

Using the Spanish Word Fin

Using the Spanish Word Fin As a cousin of English words such as final and finish, the Spanish fin (pronounced approximately like feen would be), the masculine noun fin is usually used to refer to the end or completion of something. It is also used in some common phrases. Some examples of fin with its usual meaning: Muchos creen que el fin del mundo ser el aà ±o 2019. Many think the year 2019 will be the end of the world. Dice que Twitter es el comienzo del fin de la interaccià ³n humana. He says Twitter is the beginning of the end for human interaction. El fenà ³meno La Nià ±a llega a su fin, segà ºn expertos meteorolà ³gicos. The La Nià ±a phenomenon is coming to an end, according to weather experts. Todo tiene su fin. Everything comes to an end. (Literally, everything has its end.) La agencia estatal de inversiones deberà ­a abrir nuevamente a fines de julio. The state investment agency should reopen at the end of July. Salieron y caminaron hasta el fin de la calle. They left and walked toward the end of the street. La presidenta puso fin al suspenso. The president put an end to the suspense. A buen fin no hay mal principio es una comedia de William Shakespeare. Alls Well That Ends Well is a William Shakespeare comedy. (The Spanish title could be translated literally as There is no bad beginning to a good end.) Es el fin del sueà ±o americano. Its the end of the American dream. El fin can also refer to the purpose or goal of something (as does end in some contexts): El fin de la educacià ³n es la virtud moral. The goal of education is moral virtue. Los fines no justifican los medios. The ends dont justify the means. Phrases Using Fin One of the most common phrases using fin is fin de semana, a calque of the English weekend: Quiero que los fines de semana sean ms largos. I wish weekends were longer. Here are some other phrases using fin; translations other than those given may be possible: a fin de que (so that, in order that): Quiero abrir una escuela a fin de que todos participen. I want to open a school so that all can participate. (Note that the verb following this phrase is in the subjunctive mood. al fin y al cabo (when all is said and done, at the end of the day): Al fin y al cabo, somos arquitectos de nuestro propio destino. When all is said and done, we are the architects of our own destiny. en fin (phrase with a nebulous meaning used to refer to and sometimes downplay what has been expressed earlier): En fin, vamos a ver como realmente funciona. Anyway, lets see if it really works. fin de fiesta (grand finale): Ésta es la cancià ³n perfecta para un fin de fiesta. This is the perfect song for a grand finale. por fin, al fin (finally, at last): El iPhone 4 blanco por fin (al fin) ha llegado y es una belleza. The white iPhone 4 has finally arrived, and its a beauty. Sources: As is the case with most lessons on this site, sample sentences frequently are adapted from online sources written by native speakers. Sources consulted for this lesson include: Legox, blog de Gadhafy, EWTN, Menà ©ame, Clarà ­n, BNAmà ©ricas, MuyInteresante.es, La Coctelera, Cibercorresponsales, Javier Fernndez.

Understanding behaviour Essay Example | Topics and Well Written Essays - 2000 words

Understanding behaviour - Essay Example A specific ‘disturbance’ in children, i.e. ‘temper tantrums’ shall be closely looked at evaluating whether the same derives its roots from ‘nature’ or ‘nurture’ or both. Before concluding we shall consider if the disturbance under our observation can be better explained by ‘transactional model’. The aim of this paper shall be chiefly to identify the factors responsible for shaping social and emotional development in children. I shall argue that not a single factor can shape a child’s development, yet not every theory by its own strength can serve as an explanation for a child’s development. Therefore, it is the amalgamation of the basic ideas of all theories that would best be able to meet our end. Simply understood, the term ‘development’ can be defined as â€Å"changes over time in the child’s understanding of, attitudes towards, and actions with others† (As cited in Smith & Hart 2002 p.3). An essential element inevitable in the process of development of children is ‘change’. Change is not just a forseeable phenomenon in children, they are a prerequisite to development as well. That is because every physical or emotional development entails ‘change’. But what affects this change? Apart from the greater biological mechanism that determine changes in us, certain other factors such as once’s social upbringing and other environmental influences are also responsible. Before we can even start evaluating the causes for the development in children, it is inevitable to find a barrier in having a conclusive take for the same, for, perhaps the biggest debate in the field of psychology, the Nature versus Nurture argument keeps all possible explanation in the state of indeterminacy. Those who supported ‘nature’ claimed that development is essentially the result of the pre-set biological functionings that get encoded from parents to offspring. They argue that â€Å"†¦genetic

The best moment in my life Essay Example | Topics and Well Written Essays - 1000 words

The best moment in my life - Essay Example That was the start of the best moments in my life: getting the chance to be immersed in a new lifestyle, to meet new people and develop new relationships, and pursue higher education to attain both personal and professional goals. I remember arriving in Denver on a bright sunny morning. The moment the plane landed at Denver International Airport, my spirits were incredibly high. I was so amazed by the volume of passengers from diverse cultures just going in and out like bees swarming to make honey. The travel to my destination at the city was brief; but I got to view the magnificent landmarks: the Colorado State Capitol, the Denver Art Museum, the 16th Street Mall, and the Confluence Park, among others. At that instant, I promised to myself that I would have all the time to explore Denver at its best. What was most striking about Denver was despite its modernity, the people were able to restore historical landmarks that showcased Victorian-era homes, such as the Bryers- Evan Homes and Molly Brown House preserved in its grandeur. The architectural styles of most significant edifices were just magnificent that visitors would be awe-inspired and would be transported back in time, despite the ultra-modern environ ment of the rest of the city. Another best moment from being in Denver is the opportunity to be immersed slowly to a new culture and virtually new and fast-paced lifestyle. I was so impressed by the way people seem to be so always rushing somewhere, somehow, all the time. When I observe people, nature and historical landmarks as I sit from a bench at Cheesman Park, I noticed that all were immensely engaged in their respective endeavors and it is as if it was only me who was a spectator in their busy world. Likewise, it seemed that it was only me who had not been oriented yet that the park was reportedly one of the most haunted places in Denver. No wonder I seemed to cherish the serenity and complete peacefulness within the grounds – which were apparently

Types of Journalism, Mass Media and Communication in History Essay

Types of Journalism, Mass Media and Communication in History - Essay Example The Vietnam War was adequately pictured and recorded by photojournalists and this prompted the international community to react promptly and put an end to these merciless killings (Vaughan and Thomas 405). In such instances, most of these repressive regimes leadership becomes hostile to such individuals and in some cases subject them to torture and psychological traumas (Deephouse and David 1096). The primary aim of Journalism, for instance during war periods is to ensure that all acts of injustices are pictured to attract actions from the government and the international community. The media fraternity as a whole has undergone numerous changes and challenges in equal measure (Deephouse and David 1099). In a tense political setting, for instance, the involvement of the media in ensuring proper checks and balances of the repressive regime to ensure that all acts against humanity are articulately recorded and appropriate actions against perpetrators reported. However, a photojournalist, like any other professionals must operate within some set rules and standards as dictated by the society (Deephouse and David 1113). Their actions should be such that any reasonable man in their situation will define as â€Å"normal† and as pro-human dignity. A photojournalist, for instance, is expected to record and report honest accounts of events as they happened without any form of manipulation. They should not give in to any form of intimidation be it physical or psychological in a bid by fraudulent to manipulate the true accounts of the recorded events. Integrity and honesty are crucial qualities a photojournalist must be in a possession of.  

Healthcare Systems Management Essay Example | Topics and Well Written Essays - 500 words

Healthcare Systems Management - Essay Example Another option is 'taking direct action to reduce expenditure on pharmaceuticals, both by encouraging the use of generic drugs and by restricting or prohibiting the use of expensive branded pharmaceuticals' (CEC 2002, p43). Suppliers of medical equipment may be asked to reduce the astronomical prices they charge for their goods in exchange for some Government incentives such as reduced taxes or more tenders or contracts. 'Nanomedicine is a further exciting new field that has the potential to revolutionize healthcare. It involves the monitoring, repair, construction and control of human biological systems at the molecular level, using engineered "nanodevices" PricewaterhouseCoopers 1999, p22).' New medical opportunities could totally revolutionize healthcare systems despite concerns about spiraling costs. These technologies include Genomics, biotechnologies, nanotechnologies, telesurgery and robotics. The Education Authorities should be proactive in redressing the shrinking pools of talent and young recruits. On the other hand the Immigration department could also play a major role by providing healthcare professionals who have fled their countries to play a hand in developing the health care system.

Advantages and disadvantages of Private labels for Reliance Retail Ltd

Advantages and disadvantages of Private labels for Reliance Retail Ltd Indian retail sector is valued at US$ 353 billion in 2009 2010 and is projected to reach US$ 543.2 billion by 2014. The Indian retail sector is the second-largest employer after agriculture IBEF Retail (2010), and this sector is primarily much unorganized / traditional. Organized retail in India is still in the nascent stage with only 5% penetration, The retailer, Ernst Young, Jan (2009) and this signifies the immense potential this holds for growth. Traditional Kirana stores (small mom-and-pop general stores) are now being replaced by large format stores like Hypermarkets, Supermarkets and other Specialty stores and these shifts is mainly due to the increased consumer expectations increase in the consumer class and will grow nearly from 50 million at present to 583 million by 2025. As discussed earlier Indian retail sector is highly unorganized and the access of modern retail is very negligible (5% penetration). And with the relaxation of Government policies pertaining to retail sector and with more addition of retail space every year will definitely boost the growth of modern / organized retail in India. And even the mindsets of Indian consumers are changing they are now very demanding in terms of value and a shift from low price goods to more focus on convenience and all this with a superior shopping experience, also they are more brand conscious these days. IBEF Retail, (2010) There are only a handful of organized key retailers in the Indian retail sector: Group Store Brands Tata Landmark(books and music), Croma( electronics), World of Titan (watches), Tanishq(jewellery), Titan Eye+ (eye wear),Westside (lifestyle retail store), Star Bazaar (hypermarket), Fashion Yatra (fashion store) Reliance Group Reliance Fresh (neighborhood store), Reliance Super (mini-mart), Reliance Mart (supermarket), Reliance Digital (consumer durables and information technology), Reliance TimeOut (books, music and entertainment), Reliance Trends (apparel and accessories), Reliance Wellness (health, wellness and beauty), iStore (Apple products), Reliance Footprint (footwear), Reliance Jewels, Reliance Living (home ware, furniture) and Reliance AutoZone (automotive products and services) Future Group Central (shopping mall), Big Bazaar (hypermarket), Pantaloons (fashion outlet), Blue Sky (sunglasses), eZone(electronics), KBs Fair Price (essential products), Navaras(jewellery), Planet Store (multi-brand sports and lifestyle speciality retail), aLL(fashion garments), Ethnicity (Indian ethnic wear), Home Town (home needs), Furniture Bazaar (furniture), Electronics Bazaar (electronics), Home Bazaar, Collection I (furniture), Brand Factory (multi-brand readymade apparels), Gen M One Mobile (cell phones), M-Port (electronics), Shoe Factory (footwear) and Depot (books and music) Few more to the list would be players like RPG group, K Raheja group, Landmark group, Bharti group, Mahindra group, Aditya Birla group and Vishal retail. IBEF Retail, (2010) In 2009 Reliance Retail as a part of its growth strategy planned to introduce Private labels in FMCG segment for selling in its retail stores (Livemint.com 2009). In view of the above it is decided to carry out a study to weigh the existing opportunity for Reliance Retail Ltd, acquisitions if any? And to evaluate the benefits of introduction of Private labels in its retail stores. Conceptual underpinnings of the research Retailing amongst the worlds biggest industries. From the marketing standpoint retailers are closer to consumers than the manufacturers (Reynolds 2004b, p.3). Many factors are accountable for the current changes in the modern retail management. Many large retailers have huge turnovers and employee strengths Wal-Mart employs 1.8 million worldwide and Carrefour the largest European retailer (no.2) has more than 12,000 stores across the globe. Joachim Zentes, (2007). ESTABLISHED FORMATS: Kirana stores Departmental stores Evolution of Retail in India: EMERGING FORMATS: Hypermarkets Supermarkets Specialty storesetc CONVENTIONAL FORMATS: Melas Mandis The advantages of Private Label: The key advantage from a retailer perspective could be the Private labels will fill the needs gap that is present in the market place unique product or a differentiated product in the market place. The critical aspect of the private label for the retailer is that it gives the retailer a higher profit margin than what is offered on other brands. Though the Private label introduction may not always be advantageous to the retailer as they may face hostile response from other brand manufacturers and hence the retailer must have a good monetary base Swapna Pradhan,(2008) Mergers Acquisitions: Both these terms are used as though they were identical, but in real sense they are both different. An acquisition occurs when one company takes over the management of another business clearly establishing itself as the new owner of that firm. Merger occurs when two companies agree mutually to work together as a single entity going forward. This can be mergers of two companies of equal size or unequal sizes Edward Gerald, (2005) Companies through Mergers Acquisitions can expect to achieve: Edward Gerald, (2005) Competitive advantage over others Increase its market share / profitability To enter new markets / geographies Access to latest technology / talent Diversification into new businesses Purpose The key focus of this study is to explore: The advantages / disadvantages for Reliance Retail Ltd after introducing Private labels? And also explore if there is any scope for growth by inorganic means. SWOT for Reliance Retail Ltd Research questions What are the advantages / disadvantages for Reliance Retail Ltd with the introduction of Private Label? Is there any opportunity for Reliance for acquisitions in retail space? Scope of the present research project: The current study is carried out at the Reliance Fresh outlets located in Bangalore, India, due to restrictions and limited time available. Such a study can also be carried out at Reliance fresh stores across all the major Indian cities. Section -2: Research methodology 2.1 Research strategy Research methodology is a systematic method of solving a research problem. It includes the set of methods and techniques required to approach a particular research problem. In general marketing research process can be split into the following broad steps: Ranjit Kumar,(2005) Data Collection Research Design Problem Definition Data Analysis Report Presentation 2.2 Sampling Sampling can be defined as a process of drawing conclusions to the whole but by only probing a part of it Ranjan Kumar, (1996). Private Labels has already been introduced by few of retail giants here in India and Mergers Acquisitions in Indian retail space is almost negligible in order to probe further into this Reliance fresh outlets (Store Managers) in Bangalore will be contacted. And Convenience sampling will be used as the sampling technique as this will be more appropriate for such a study. The sample size of 15 Reliance fresh stores has been selected here. 2.3 Data collection Data collection forms an important part of any research project. Data can either be from Primary or Secondary sources. Primary data refers to the data collected by the researcher in context to the research and these are mainly collected through a structured Questionnaire consisting of both open ended and closed ended questions. For the current study primary data forms the core. The questionnaire will be sent to the concerned personnel via email and also based on requirement they may also be contacted on their phones. Secondary data can be from trade associations, journals, news articles and other research information providers like IBEF (Indian brand equity foundation) 2.4 Data analysis Data obtained from the sources will be processed to obtain information using which the researcher will arrive at a conclusion and make his recommendations / give insights (Decision making) to the client. 2.5 Validity and Reliability Validity and Reliability are often associated with each other. Reliability is defined as any test or procedure yielding the same output for a given set of repeated trials. Reliability does not mean Validity. Validity in general refers to the concepts conclusions that correspond to the real world. Edward Richard, (1986) 2.6 Access The research is primarily based on the ease of data accessibility and for this research store managers of Reliance Retail Ltd in Bangalore will be contacted either by sending the questionnaire via email or by contacting them on phones and prior to this we are required to fix a suitable time slot with the Store manager for the interview. And the final output from this study will be shared with all the Store managers who has been interviewed during this study. 2.7 Gantt Chart Task Description Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 1 Literature Review 1.1 Workshop on user needs 1.2 Draft of methodology 1.3 Evaluation of methodology 2 Specification of Integrated System 2.1 Inventory of resources in selected regions 2.2 Review of existing facilities 2.3 Specify technical developments required 2.4 Impact analysis of different scenarios 2.5 Prepare detailed business plans 3 Feasibility Studies for each region    3.1 Review existing practices    3.2 Review technologies (state of the art)    3.3 Sensitivity analysis of scenarios    3.4 Report on most suitable options 4 Project Management and Coordination Dissemination of information: Workshops Milestones and Deliverables Guideline for methodology Interim Reports Business Plans for four regions Draft Public Workshop on results Final Report

College Drop-Out Makes it Big with Online eBusiness :: Sell Websites Buy Websites

College Drop-Out Makes it Big with Online eBusiness Reprinted with permission of VotanWeb.com In May, Sam Lave dropped out of college and stumbled upon an untapped market on the internet. Nothing has been the same since. Sam wanted to start an hobby related company due to the interest he developed pursuing a hobby in college. A loyal online buyer and occasional seller, he searched the internet for the hobby equipment he would need. Nobody was selling it. In a single moment an idea came to him that would change his life forever. Mr. Lave purchased the hobby equipment he needed directly from the manufacturer. Once it arrived at his home, he listed it for auction. Ten days later the equipment sold to the highest of twenty-three bidders, earning Mr. Lave a large profit. He began doing this over and over, and eventually earned enough money to make selling on the internet a full-time job. In his first three months, Mr. Lave sold $215,000 in merchandise. Mr. Lave had designed Web sites for cash during college but he decided against building his own website. He had no idea how he would gain publicity for the website and build traffic. On the internet, no traffic equals no money. Mr. Lave borrowed some money from his family and used VotanWeb to quickly identify and purchase an established hobby related website. During his first year in business, sales totaled approximately $900,000. This year, the 20-year-old expects gross sales to reach $3 million. "I basically used an existing website to get my name out on the internet and then built my reputation by providing hobby equipment people want and giving them solid technical support," he says. To keep sales growing, Mr. Lave began to sell a variety hobby products, but his success attracted copycats. Competitors followed his lead and started offering prices he couldn't match without reducing his profit margin. Fortunately, Mr Lave realized he could maintain his profit margins by offering technical support. "For someone who's not a serious hobby enthusiast, this equipment can be challenging to build and operate," he says. "Some of the manuals that come with the products are up to 800 pages long." Mr. Lave added a service section to his Web site and began to provide technical assistance. This resulted in increased sales. In an effort to provide additional technical support to customers, Mr. Lave made a training DVD and started selling it on his Web site.

Cold Equations

1. ) What does the pilot want? To save the girl. 2. ) Is the pilot likely to succeed? Most likely not because by doing so he would kill others. 3. )What does the sister want? She wants to live. 4. ) Is the sister likely to succeed? I doubt it cause of there being a law and there seems theers no other way then her diying. 5. ) What does the government want? For the girl to be thrown off the ship. 6. ) Is the government likely to succeed? I belive so. 7. ) What should happen? The girl should be saved. 8. ) What will happen? The girl will most likely die. 9. )Is the pilot a â€Å"good† person or a â€Å"bad† person?Explain. The pio;t is a good person because he truly wants to save the girl but under the surcanstances he knows he can’t. 10. ) Is the sister a â€Å"good† person or a â€Å"bad† person? Explain. The sister is a good person because over all she didn’t mean to have all this happen to her she was just innocent to the knowlage of the la w. 11. ) Is the government â€Å"good† or â€Å"bad†? Explain. It is good it is just doing what it has to do . 12. ) What does the title refer to? It mearns that all the math is saying that he girl must die even though its not very just. 13. ) Is this story scary? Sad? Funny? Something else? Explain.I think it is sasd because of a iniocent girl having to die. 14. ) What does the author want me to think or feel? I geuss sad. 15. ) What is the central idea of this story? That this girl is a stole away but theres not enough fuel to carry them all safely so they must throw here overboard even it its not very humanly . 16. ) What might different people do in this situation? Mabey if it was a different pilot he would have already thrown her into spaceor mabey found away to save her. If it was a different girl she may have just accepted what she did an go overboared or she could have found away to save herself.

Article Analysis Paper: Fatal Child Abuse

Article Analysis Paper The authors Kauppi Anne, Tuji Vanamo, Kari Karkola, Juhani Merikanto that wrote â€Å"Fatal child abuse: a study of 13 cases of continuous abuse† was published on 5 January 2012. The main point that this author is trying to convey is how child abuse is active all around the world. Even though some are fatal which is rare it is still on the rise to this day. Many of the children living in those conditions could have been prevented from someone reporting the abuse but failed to do so.Many of the parents in the study knew about the battering, but because the violence of the family members hindered the other parent to put an end to the abuse. The injuries in the children were also seen in daycare or by other authorities but failed to act in time. The signs of battering was a change in the child’s behavior such as depression, withdrawal, anxiety or being absent from school or daycare. The most common injuries in abuse is skin and soft tissue.In the fat al abuses, it was most always head trauma. After fatal battering most parents do not want to take the unconscious child to the emergency room because they did not intentionally mean to kill or seriously hurt the child. In the beginning of the paper, it tells some background on the injured patients and then the results on what happened to the children and parents. Also, there is a chart that lists the age, patient, and short descriptions containing the abuse done to them.The end of the paper has a discussion about how child abuse is under reported or not looked into enough. Meanwhile, tells how important reporting it could be or how it could save an innocent child’s life. The evidence that the author has is statistics and a chart of how many children are being effected by child abuse. Also, percentages of how many children had soft tissue injuries or head trauma which is fatal. The author is trying to address this to everyone.This needs to be addressed because people often see that a child is getting abused but does not want to get involved so they do not report it. Millions of children are abused each day and no one does anything about it. Seeing that this article was only written a year ago shows everyone it is still going on today and we have not found a solution but needs to be addressed to prevent abuse as much as possible. People have been trying to prevent this for years and now child services are cracking down on these cases more often.I like this article a lot and agree with it one hundred percent. Its strength is it talks about things that are happening every day that needs to be prevented and taken care of. It also shows the risks, signs, and symptoms that happen to innocent children. I would recommend this article to someone else because this could be helpful for anyone to know the signs of child abuse or the things that could happen if it was not reported. I think this article could be useful for my research because it has a lot of statistic s I could use.

How to Grow as a Content Marketer With John Rampton of Calendar

How to Grow as a Content Marketer With John Rampton of Calendar Have you heard the term, â€Å"growth-hacking†? It can be a bit of a buzzword. Today we’re going to learn about a real-life growth-hacking example. You don’t have to have a special sales and marketing gene it just takes the willingness to learn. Today’s guest is John Rampton. He’s a serial entrepreneur, the founder of several companies, and a contributor to sites like Huffington Post and Entrepreneur. Today’s episode is a case study in perseverance, so you won’t want to miss it! Some of the highlights of the show include: What John is up to as an entrepreneur and how his products help businesses, as well as how he got into the entrepreneurial world. The first steps John took to get involved in an online business, including a hack he figured out that wasn’t illegal at the time. The framework John thinks about when it comes to risk-taking. Why hyperfocusing on specific niches and problems is one way to succeed. John’s thoughts on learning: how he finds time to squeeze learning into his busy days and making time for what’s most important. How something as simple as a calendar can function as a powerful tool, as well as information about Calendar.com. How an excellent marketing strategy can even sell a crappy product that provides no value. John’s most sage wisdom and best advice for marketers just getting started. Powered by PodcastMotor Actionable Content Marketing powered by By AMP068: How To Grow (Like Crazy) As A Content Marketer With John Rampton 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Due.com Calendar.com John on Twitter JohnRampton.com UpWork Email your iTunes review to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by John â€Å"Don’t limit yourself to what you’re doing. Go find new and interesting ways there are always unique things to do.† â€Å"In your life, you’ll always go up or down, learning or not learning There’s no flat line.† â€Å"You will never be a better salesperson than your customers.†

Population Geography Overview

Population Geography Overview Population geography is a branch of human geography that is focused on the scientific study of people, their spatial distributions and density. To study these factors, population geographers examine the increase and decrease in population, peoples movements over time, general settlement patterns and other subjects such as occupation and how people form the geographic character of a place. Population geography is closely related to demography (the study of population statistics and trends). Topics in Population Geography Closely related to population distribution is population density - another topic in population geography. Population density studies the average number of people in an area by dividing the number of people present by total area. Usually these numbers are given as persons per square kilometer or mile. There are several factors which affect population density and these are often subjects of population geographers study as well. Such factors can relate to the physical environment like climate and topography or be related to the social, economic and political environments of an area. For example, areas with harsh climates like Californias Death Valley region are sparsely populated. By contrast, Tokyo and Singapore are densely populated because of their mild climates and their economic, social and political development. Overall population growth and change is another area of importance for population geographers. This is because the worlds population has grown dramatically over the last two centuries. To study this overall subject, population growth is looked at via natural increase. This studies an areas birth rates and death rates. The birth rate is the number of babies born per 1000 individuals in the population every year. The death rate is the number of deaths per 1000 people every year. The historic natural increase rate of population used to be near zero, meaning that births roughly equaled deaths. Today, however, an increase in life expectancy due to better healthcare and standards of living has lowered the overall death rate. In developed nations, the birth rate has declined, but it is still high in developing nations. As a result, the worlds population has grown exponentially. In addition to natural increase, population change also considers net migration for an area. This is the difference between in-migration and out-migration. An areas overall growth rate or change in population is the sum of natural increase and net migration. An essential component to studying world growth rates and population change is the demographic transition model - a significant tool in population geography. This model looks at how population changes as a country develops in four stages. The first stage is when birth rates and death rates are high so there are little natural increase and a relatively small population. The second stage features high birth rates and low death rates so there is high growth in the population (this is normally where least developed countries fall). The third stage has a decreasing birth rate and a decreasing death rate, again resulting in slowed population growth. Finally, the fourth stage has low birth and death rates with low natural increase. Graphing Population Developed nations usually have an equal distribution of people throughout the different age groups, indicating slowed population growth. Some, however, show negative population growth when the number of children are equal or slightly lower than older adults. Japans population pyramid, for example, shows slowed population growth. Technologies and Data Sources In addition to census data, population data is also available through government documents like birth and death certificates. Governments, universities and private organizations also work to conduct different surveys and studies to gather data about population specifics and behavior that could be related to topics in population geography. To learn more about population geography and the specific topics within it, visit this sites collection of population geography articles.

A Research Study On Evolution And Evolution Essay -- Evolution, Creation

According to The Huffington Post, only 66% of adults in the U.S. believe in evolution and about half of the 66% believe that there was a divine being guiding evolution (Kaleem). A lot more people believe in creationism than expected. In order to know the full significance of this statistic, one must first know what it means. We have learned in school that evolution is thought to be a long-term, ongoing process by which single-celled organisms grew to be complicated organisms through natural selection. Natural selection occurs when organisms with the best traits survive to reproduce more, making those traits more common and effectively changing the species over time ("Natural Selection: Charles†¦Ã¢â‚¬ ). The rest of the 33% of adults in the previous statistic believe that humans have existed in their current form since the beginning (Kaleem). In other words, these remaining people are likely creationists. Generally, a creationist believes that a god or some divine power created the earth and the heavens out of nothing, through its own will. This creator will interact with his or her world as necessary (Ruse). Using this definition, Christians would be considered creationists. Now, when factoring in the amount of Christians in the United States, that 33% makes more sense. Naturally, these two ideas clash. Their very definitions negate the other’s. Evolutionists and creationists have an ongoing battle about which one is more valid due to the extensive amount of accreditation and history the ideas possess. The study and idea of evolution have been going on for a long time and there is a great deal of history behind the theory. An article reports that even before Charles Darwin, scientists and philosophers the possibility of an â€Å"intelligent being† (â€Å"Creationism Should Be†¦Ã¢â‚¬ ) Teaching evolution would also be bad for students, according to Christians. Some blame modern science for diluting the integrity of God and man. Fighting for creationism in schools is a righteous act in their minds and these creationists must do their best to bring Americans back to a God. (â€Å"Neither Creationism nor†¦Ã¢â‚¬ ). There are plenty of reasons why each theory should be taught in school. However, the question still stands of whether or not they should be. From a fair perspective, they should both be taught. However, from a legal standpoint, only evolution should be taught. Perhaps one day the United States will not have to worry about this issue. According to a study, the amount of non-religious youth and adults have been increasing for several generations and this trend will continue (Lipka).

Regarding Teslas direct to consumer expansion into China via opening PowerPoint Presentation

Regarding Teslas direct to consumer expansion into China via opening 12 new stores - PowerPoint Presentation Example We shall be using search research instruments like questionnaires which will have clearly defined questions. Other tools of collecting data to be applied include observation. All areas of the study will be defined before the collection of data. If we are successful the study will be able to copied or proven by future researchers. As well, it can be used to foretell future outcomes and investigate causal outcomes. According to University of Southern California Online Library for a research paper to be effective there are some rules that need following. For starters, the methodology must be reliable so that its results are not questioned. Secondly, it is imperative that readers be aware of how data being presented to them was gathered. This will give them confidence in knowing that the data is varied. A researcher must justify why they chose one methodology over another (libguides.usc.edu) Accepted standards of data collection must be applied if a methodology such as a questionnaire is used this is to make sure that the respondents were given ample time and space to answer. In deciding the research method it’s important to keep the end goal in mind this will help determine factors such as sample size. Problems incurred in the period of data collection must be accessed and with this the outcome of the final project

Brands Assignment Example | Topics and Well Written Essays - 250 words - 1

Brands - Assignment Example However, the products manufactured by the company are extremely costly. In most developed countries, the unique nature of the Apple products is highly appreciated. Therefore, as a purchasing officer for a business, I would buy Apple computers for the company. I would also pay the same price for their products due to various reasons. For instance, Apple products are ultimately unique (Lashinsky, 2012). The company is also considered quite successful by most individuals. Research also asserts that, Apple has taken part in most environmental issues that are affecting the world. This is a clear portrayal that the products produced by Apple are environmentally-friendly. The company has also worked with several manufacturers in order to comprise the splendid working conditions. This affirms that the employees at the Apple industry are highly recognized. In conclusion, various sources conclude that the ceremonies usually draw a huge multitude of individuals (Lashinsky, 2012). Furthermore, the Apple consumers have been highly recognized as individuals who are better educated and affluent than most of the PC company consumers. Apple also has a wide range of products. Therefore, as a purchasing officer, I would ensure that all employees in the firm are equipped with the latest technology from Apple

What problems are currently encountered in schooling with regard to Essay

What problems are currently encountered in schooling with regard to issues of gender or 'race' or class How would your ideal education system tackle these issues - Essay Example In the UK schools, classrooms have children from different race, class, religion, and customs. So, the children in their development stage, mentally and physically interact with children of different ethnic groups and social status. These interactions can turn bad if the right kind of attention is not given by the education system. Gender discrimination in school is another problem that can have bad effects on growing child as it is the time when children start exploring themselves and start recognizing their part in the society. As per the reports in the late 2009, racial problems among the UK school children touched up to 40,000 cases, which give us an idea that it’s growing as an issue of national importance. The cases include all categories of pupil; right from primary school to higher school level. Mostly, in cases where a toddler or primary school children is involved in calling nick names or jokes that have racial inclination, it’s never taken into notice that these small kids are not aware of the length and depth of the word â€Å"racism†. Many of these cases involving school children are those which can be solved within the classroom with a well needed involvement and attention of the teacher. The problem of racial issue gets an unwanted attention when the local authorities and media are involved and the teachers are required to report and fill in the forms regarding the issue. This is the time when the existence of racial division gets into the mind of young children. The Race Relations Act 2000 was enacted to remove the discrimination under close observation of public authorities and schools. They had to observe the reflection of the policy with regard to educational achievements of students from various races. In 2002, the policy newly included certain other regulations in school by which each school has to observe and inform any kind of racial events to the concerned local

Girls Primary Schools in United Kingdom Coursework

Girls Primary Schools in United Kingdom - Coursework Example This does not promote feminism or any related activities thereof but uses their works to relay situational analysis. This serves to focus change mainly in the designation of school curriculum basing on gender abilities, skills and intellect at still a very young formative age which is mostly subject to resigned domestic and weak place in society. This dissertation is an amalgamation of the work carried out over centuries by precursors of the feminist movement which abolished the sign of male dominated tactics where imparting equal education in qualitative and quantitative terms was concerned. This topic is a challenging one as it focuses on a specific area in gender philosophy. The parameters to be studied are now deeply rooted in the history of our educational system and thus hold a large amount of interest and fascination for a student of feminist issues. Further, the time period being studied is of utmost importance where revolutionary trends in feminist approaches are concerned. In this regard, the work of feminists was the foundation stone for modern day theories in a very subtle manner. Every change happens through education and the study of changing trends in education to show the elements of emerging feminist trends of the period is a challenging and fascinating subject. The dissertation progresses on the general hypotheses of social criticism and the trends that emerged thereof, in context of feminist and gender philosophy conceptions. In this way, the underlying model is a realistic one, unlike the predictable idealistic one due to the fact that Wollstonecraft's work demonstrates the fact that she had great foresight. This dissertation will basically focus on the Education Acts of 1870, 1902, 1944 and 1968. In this regard, the dissertation will analyze the various trends that were followed when these acts were formulated in context of pressures like the importance of women's education as well as the situation of young women. Further, the curriculum and activities revolving around primary education will be discussed in context of the three Rs - religion, reading and writing. The issues and questions are ones pertaining to the general climate for change and whether or not it facilitated the trends that emerged in the area of a change in curriculum for the primary education of girls in UK during that period. The work will also pose the question of how these kinds of changes in education tend to influence the general outlook of society over the years. In this way the acts will be analyzed to find evidence surrounding whether or not they were successful and the criticisms that demonstrate their failures and flaws. These acts in general brought about a climate for change and the emergence of a new feminist perspective. Also, it helped change the curriculum and include more women oriented studies that did not necessarily revolve around

Aging on women's sexuality Essay Example | Topics and Well Written Essays - 750 words

Aging on women's sexuality - Essay Example The following piece of writing is based on the article ‘The impact of aging on sexual function in women and their partners’. The author of this article is Sheryl A. Kinsberg. In this article the writer discusses how different physiological, psychological and social factors that are important in the sexual functioning of a woman are altered by age and how this alteration affects her sexuality. The writer also discusses how the changing sexuality of a woman affects her partner and vice versa. At the end of the article, the writer discusses the role of a healthcare provider in situations where an elderly patient comes with a problem of sexuality. This essay is a response to this article and discusses why a certain issue brought up by the writer in the article is of particular interest to me and how this information can be of use to me in my personal life. The particular issue that I find most interesting is the effect of psychosocial factors that affect sexuality in women a nd how they are affected by age. The impact of this information on my personal life is multi-faceted as I can adjust to the changes that will occur in my intimate relationships with time as well as understand what elderly people in my circle are going through right now. It also pushes me into understanding the patient in the light of her ethnicity and culture and develops a better understanding of the psychological component of her problem. After a thorough reading of the article, I feel that the area that grabs my greatest interest is the analysis of psychosocial factors that affect female sexuality. The writer uses several psychological theories to explain the changes that occur in sexuality when its psychosocial component is altered by age. Using the self-perception theory, the writer explains how older women may feel asexual because their partners show a lot more interest in sexual activity than them while in reality, interest in sexual activity varies from person to person and a person cannot be considered to be sexually dysfunctional as long as he/she enjoys sexual intercourse. Similarly the writer uses the over-justification hypothesis to explain how older people may relate sex to external benefits and decrease their interest in the act itself. This is further explained by the writer using the cognitive dissonance theory. According to this theory, if a person stops relating the enjoyment of intercourse to the enjoyment of external benefit derived from it, he/she may actually enjoy the act itself. The writer concludes this section that psychosocial studies need to be conducted in the light of the culture and ethnicity of the patient for an accurate assessment of the problem. The reason why I chose this issue is that it is the psychosocial well-being that is affected most due to sexual problems particularly in older women as they may feel insufficient, worthless or guilty due to not being able to match the performance of their partners during sexual inter course. If these psychosocial factors are studied in depth, it is possible to alter them by counseling the patient and saving her time and money. While medications and different treatment modalities can provide relief to several patients with sexual issues, eventually it is the psychological benefits that the patient is seeking. If a large part of the treatment is simply an understanding of these factors and putting them in correct order, not only can patients avoid drugs and discomfort but also adjust to their increasing age. Hence, they may start to see their increasing age as a transition rather than pathology. This understanding has to be coupled by the understanding of the patient’s cultural background. This may be unique for most patients and the alterations in lifestyle and thought process that are suggested to them may vary accordingly. Thus treatment may be several times more effective. This aspect of sexual problems in older women is of great importance to a healthc are provider. The information in this article about the psychosocial fact

What problems are currently encountered in schooling with regard to Essay

What problems are currently encountered in schooling with regard to issues of gender or 'race' or class How would your ideal education system tackle these issues - Essay Example In the UK schools, classrooms have children from different race, class, religion, and customs. So, the children in their development stage, mentally and physically interact with children of different ethnic groups and social status. These interactions can turn bad if the right kind of attention is not given by the education system. Gender discrimination in school is another problem that can have bad effects on growing child as it is the time when children start exploring themselves and start recognizing their part in the society. As per the reports in the late 2009, racial problems among the UK school children touched up to 40,000 cases, which give us an idea that it’s growing as an issue of national importance. The cases include all categories of pupil; right from primary school to higher school level. Mostly, in cases where a toddler or primary school children is involved in calling nick names or jokes that have racial inclination, it’s never taken into notice that these small kids are not aware of the length and depth of the word â€Å"racism†. Many of these cases involving school children are those which can be solved within the classroom with a well needed involvement and attention of the teacher. The problem of racial issue gets an unwanted attention when the local authorities and media are involved and the teachers are required to report and fill in the forms regarding the issue. This is the time when the existence of racial division gets into the mind of young children. The Race Relations Act 2000 was enacted to remove the discrimination under close observation of public authorities and schools. They had to observe the reflection of the policy with regard to educational achievements of students from various races. In 2002, the policy newly included certain other regulations in school by which each school has to observe and inform any kind of racial events to the concerned local

Aging on women's sexuality Essay Example | Topics and Well Written Essays - 750 words

Aging on women's sexuality - Essay Example The following piece of writing is based on the article ‘The impact of aging on sexual function in women and their partners’. The author of this article is Sheryl A. Kinsberg. In this article the writer discusses how different physiological, psychological and social factors that are important in the sexual functioning of a woman are altered by age and how this alteration affects her sexuality. The writer also discusses how the changing sexuality of a woman affects her partner and vice versa. At the end of the article, the writer discusses the role of a healthcare provider in situations where an elderly patient comes with a problem of sexuality. This essay is a response to this article and discusses why a certain issue brought up by the writer in the article is of particular interest to me and how this information can be of use to me in my personal life. The particular issue that I find most interesting is the effect of psychosocial factors that affect sexuality in women a nd how they are affected by age. The impact of this information on my personal life is multi-faceted as I can adjust to the changes that will occur in my intimate relationships with time as well as understand what elderly people in my circle are going through right now. It also pushes me into understanding the patient in the light of her ethnicity and culture and develops a better understanding of the psychological component of her problem. After a thorough reading of the article, I feel that the area that grabs my greatest interest is the analysis of psychosocial factors that affect female sexuality. The writer uses several psychological theories to explain the changes that occur in sexuality when its psychosocial component is altered by age. Using the self-perception theory, the writer explains how older women may feel asexual because their partners show a lot more interest in sexual activity than them while in reality, interest in sexual activity varies from person to person and a person cannot be considered to be sexually dysfunctional as long as he/she enjoys sexual intercourse. Similarly the writer uses the over-justification hypothesis to explain how older people may relate sex to external benefits and decrease their interest in the act itself. This is further explained by the writer using the cognitive dissonance theory. According to this theory, if a person stops relating the enjoyment of intercourse to the enjoyment of external benefit derived from it, he/she may actually enjoy the act itself. The writer concludes this section that psychosocial studies need to be conducted in the light of the culture and ethnicity of the patient for an accurate assessment of the problem. The reason why I chose this issue is that it is the psychosocial well-being that is affected most due to sexual problems particularly in older women as they may feel insufficient, worthless or guilty due to not being able to match the performance of their partners during sexual inter course. If these psychosocial factors are studied in depth, it is possible to alter them by counseling the patient and saving her time and money. While medications and different treatment modalities can provide relief to several patients with sexual issues, eventually it is the psychological benefits that the patient is seeking. If a large part of the treatment is simply an understanding of these factors and putting them in correct order, not only can patients avoid drugs and discomfort but also adjust to their increasing age. Hence, they may start to see their increasing age as a transition rather than pathology. This understanding has to be coupled by the understanding of the patient’s cultural background. This may be unique for most patients and the alterations in lifestyle and thought process that are suggested to them may vary accordingly. Thus treatment may be several times more effective. This aspect of sexual problems in older women is of great importance to a healthc are provider. The information in this article about the psychosocial fact